Public image. The added value of representation
I hired someone to represent me at the artist residency open to the public to which I had been invited. Funded by the production budget provided by the residency and formalized through a power of attorney granted before a notary, the contract stipulated that this person would act on my behalf with total freedom in any public cultural industry event that required my presence.
Shortly after, I was invited to participate in the ARTefACTe5 Performing Practices Festival, and I took the opportunity to transfer the powers of representation to one of the candidates from the previous shortlist. He was tasked with delivering the announced lecture, with no content control on my part. I introduced him to the audience and left the event.